The only way to measure good copy is gross sales.

Included in this document is a proven psychologically driven system

List of Tools Provided in this Document

RIOA

Product Research Table

Competitor Research Table

Voice of Customer Data

The 5 Subconscious Questions

The Attention Span Fallacy

The 4 U’s

One Reader Example

One Idea Template & Example

One Offer Example

One Action Example

5 Stages of Awareness Examples

Focus on the Prospect

Two Schools of Thought

Indirect Response Campaigns Direct Response Campaigns
Suggestion to buy the product Buttons
TV ads Forms
Invest in the public’s mindshare Coupons
Advertise your beliefs and they’ll buy to align Links
Build a brand Banner Ads
Long-term strategy Immediate response; clicks

Take inspiration from and study Direct Response

Make the product something they care about. A good smartphone ad doesn’t sell a “better camera;” it sells enhanced nighttime photos.

Research

The Rule of Ones

Sell with a sniper, not a shotgun

RIOA: Focused copywriting should address