The Product

Facts and Features	Benefits	USP’s

The Ideal Client (Choose Option 1 or Option 2)

(1) Existing Audience Profile Links (15 High-Buyers)

Or…

(2) Who Was This Product Designed For? (Conduct Competitor and Market Research Before Completing Ideal Client Profile if Choosing Option 2)

Gender
Age
Job and Income
Family Status
Location
Social Media Usage
Reason They Need The Product
Stage of Awareness

Ideal Client Profile (Audience Data or Post-Market Research)

Gender
Age
Job and Income
Family Status
Location
Social Media Usage
Reason They Need The Product
Stage of Awareness

The Existing Brand

Does the public image of the existing brand align with the IC? Why?

What aspects of the business (or individual client) could be viewed as a reason to trust in their expertise?