“[This opportunity they’ve never seen before] is the key to [the prospect’s desire], and it’s only attainable through [this product].”
e.g., Grouping applications on a single platter is the key to running up to 10 design apps simultaneously without crashing your PC, and it’s easiest to do with SystemXA.
“[Here’s the big and relevant benefit], and [this is why it works].”
e.g., Triple the speed of load times when running multiple heavy-duty design apps by reading secret hacks* from the very people who developed them.
*This isn’t selling the product itself; it’s selling a Lead Magnet