Selling software that helps computers run faster and use space in a more efficient way
| Gender | Male |
|---|---|
| Age | 35 |
| Job and Income | UI Designer at a medium-sized marketing agency, $40,000 annual |
| Family Status | Married, has children who attend middle school |
| Location | Suburban town in the West Coast |
| Social Media Usage | Primarily LinkedIn and Facebook |
| Reason They Need The Product | Because they’re sick of having 5+ applications running in the background that slow down their computer even though they’re vital |
| Stage of Awareness | Solution Aware |