One Reader
Gender
Age
Job and Income
Family Status
Location
Social Media Usage
Reason They Need The Product
Stage of Awareness
One Idea
What main benefit will your reader get from taking action and what makes this benefit possible?
One Offer
What main, tangible deliverable are your promising the reader?
Break this deliverable down into parts that logically prove how the main benefit will be achieved
What guarantee or policy makes this offer irresistible to the prospect?
Are there any bonuses or sub-deliverables included? If yes, list them
What is the cost to the prospect for taking you up on this offer?
One Action
What is the One Action you’re asking them to take to get this offer?